When doing something we know well, we’re really efficient.
In the zone.
It’s easy to get comfortable and simply do more of what works.
Focus is good, right?
When we try something new, we feel slow.
It’s uncomfortable and easy to give up.
Why step outside our comfort zone?
It’s inherently inefficient. Most of the time, we’re simply flailing. And failing.
But once in a while, something works. It joins our comfort zone. And we quickly become efficient.
Efficiency is great, but long term exponential growth only happens by moving beyond what we already know, by exploring.
Stop crawling faster and start trying to walk.