Newspapers. Magazines. Radio. Television. The Internet. Train stations. Bus stops. Airports. Highways. Buildings. Your body. Your mind.
Advertising is everywhere. Always on. Making promises it can’t keep.
Delicious nutritious food spiced with nasty chemicals. One of a kind experiences mass produced to keep costs low. Friendly customer service designed to make you sign away any potential liability.
We’ve all been lied to countless times by companies big and small.
As an entrepreneur, it’s easier to follow the proven path. Make big promises. Then break them.
But there is another, harder, path. Make small promises. And then keep them.